Privacy Policy for Panreal AB


1. Introduction

At Panreal AB ("Panreal", "we", "us"), your personal data and privacy are important to us. We are an advisory and consultancy firm specializing in commercial real estate, headquartered at Kungsgatan 46, 411 15 Gothenburg, Sweden. We process your personal data in accordance with the General Data Protection Regulation (EU) 2016/679 ("GDPR") and applicable Swedish data protection laws.

2. Data Controller

Panreal AB is responsible for the personal data we collect and process.

Contact Information:
Panreal AB
Kungsgatan 46
411 15 Gothenburg, Sweden
info@panreal.se

3. Personal Data We Process

Depending on the context of your interaction with us, we may collect and process the following categories of personal data:

  • Identification Information: Full name, job title, employer, signature (if applicable)
  • Contact Information: Business address, email address, phone number
  • Professional Information: Position, company role, real estate involvement
  • Communication History: Emails, meeting notes, phone call logs
  • Login/Portal Information: If using our client portal, login credentials and activity logs

4. Purposes and Legal Bases for Processing

Purpose: Advisory & client services
Description: Delivering consultancy, managing engagements, correspondence
Legal Basis: Contract, Legitimate Interest

Purpose: Client portal operation
Description: Providing access to real estate information and documentation
Legal Basis: Legitimate Interest

Purpose: Communication
Description: Email exchanges, inquiries, meeting summaries
Legal Basis: Legitimate Interest

Purpose: Marketing & event invitations
Description: Newsletters, market updates, seminar/webinar invites
Legal Basis: Consent or Legitimate Interest

5. Data Collection Sources

We collect personal data:

  • Directly from you (via email, meetings, forms, etc.)
  • Through your use of our website or client portal
  • From publicly available sources (e.g., business websites, professional networks)

6. Data Sharing

We do not sell or transfer personal data to third parties. Personal data is only accessible to authorized personnel within Panreal and may be disclosed only if required by Swedish law or regulation.

7. Transfer Outside the EU/EEA

Panreal does not transfer personal data outside the EU/EEA.

8. Data Security

We implement appropriate technical and organizational safeguards to ensure that your personal data is protected against unauthorized access, loss, or alteration.

9. Data Retention

We retain personal data only as long as necessary for the purposes it was collected or to comply with legal or regulatory obligations.

10. Your Rights

Under the GDPR, you have the following rights:

  • Right of access – to know what data we process about you
  • Right to rectification – to correct inaccurate data
  • Right to erasure – to request deletion of your data
  • Right to restriction – to limit how we process your data
  • Right to object – to oppose certain processing activities
  • Right to data portability – to receive your data in a usable format
  • Right to withdraw consent – at any time, for processing based on consent
  • Automated Decision-Making – Panreal does not use personal data to carry out automated decision-making, including profiling
  • Right to lodge a complaint – You may contact the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) at www.imy.se

To exercise your rights, contact us at info@panreal.se.

11. Updates to This Policy

We may update this privacy policy from time to time. The most recent version is always available on our website. Material changes will be communicated directly when appropriate.

Contact

If you have any questions about this privacy policy or our processing of your personal data, please contact us at:
info@panreal.se

Last updated: 30 June 2025