Panreal AB – Cookie Policy

1. Introduction

Panreal AB (“Panreal”, “we”, “our” or “us”) uses cookies and comparable tracking technologies on panreal.se (the “Website”) to ensure the Website functions correctly, to enhance your browsing experience, and to analyse traffic. This Cookie Policy explains what cookies are, which cookies we use, the lawful bases for their use, and how you can manage or withdraw your consent.

2. What Are Cookies?

Cookies are small text files that a website places on your computer or mobile device when you visit it. Cookies enable the Website to recognise your device, remember your preferences, and gather information about your interactions.

3. Your Consent

Except for cookies that are strictly necessary to operate the Website, we only set cookies after obtaining your prior, explicit consent.
On your first visit a banner will prompt you to choose: Accept all, Reject non-essential, or Customise settings.
You may withdraw or adjust your consent at any time via the Cookie Settings link in the Website footer.

4. Categories of Cookies We Use

4.1 Strictly Necessary

  • Purpose: Enables core features such as page navigation, security, load balancing, and accessibility. The Website cannot function properly without these cookies.
  • Typical retention: Session / up to 1 year
  • Legal basis (GDPR): Legitimate interest (Art. 6(1)(f))

4.2 Performance & Analytics (e.g., Google Analytics*)

  • Purpose: Collects aggregated, anonymised statistics on how visitors use the Website so we can improve performance.
  • Typical retention: 1 day – 2 years
  • Legal basis (GDPR): Consent (Art. 6(1)(a))
  • Note *: IP addresses are truncated and data is anonymised before storage or processing.

4.3 Functionality

  • Purpose: Remembers choices you make (e.g., language, region) to provide enhanced, personalised features.
  • Typical retention: Session / up to 1 year
  • Legal basis (GDPR): Consent (Art. 6(1)(a))

4.4 Marketing

  • Purpose: Tracks visits across websites to deliver relevant advertising and measure campaign effectiveness.
  • Typical retention: Up to 2 years
  • Legal basis (GDPR): Consent (Art. 6(1)(a))

5. Managing Cookies Via Your Browser

Most web browsers allow you to block or delete cookies through their settings. Please consult your browser’s help section for instructions. Blocking all cookies may impair your ability to use certain parts of the Website.

6. Third-Party Cookies

Embedded content or social-media plugins (e.g., LinkedIn, YouTube) may set their own cookies. We have no control over these cookies; please refer to the respective providers’ privacy/cookie policies.

7. Retention of Cookie Data

Cookie data is retained only for the periods specified in Section 4, after which it is automatically deleted or anonymised.

8. Changes to This Cookie Policy

We may amend this Policy from time to time. The revised version will be posted on this page with an updated Last updated date. Where changes materially affect your rights or the cookies in use, you will be notified via the cookie banner.

9. Contact

If you have any questions about our use of cookies, please email info@panreal.se or write to:
Panreal AB, Kungsgatan 46, 411 15 Gothenburg, Sweden.

Last updated: 7 August 2025